How to Carve your Niche on CBD Shelf Space

The CBD market is abundant in opportunities, but that automatically means abundant competition. And it’s not just a matter of competition in terms of quality, but competition for potential consumers’ increasingly divided and fleeting attention. Even if you have the absolute best CBD product that money – and perhaps even not a lot of it – can buy, that’s no good if it doesn’t get noticed.

So how do you get your product noticed on the CBD shelf?

For starters, make a product worth noticing. Quality should always be first – without it, nothing else matters.

Then, you have to prove it. How do you do that in a notoriously underregulated industry, as is the CBD one? With third-party testing, the voluntary initiative that has become the good players’ stamp in this field.

Then, you get to the actual part of getting your product noticed, or in other words, marketing, and more specifically, your product’s design.

Granted, the room for creativity in the CBD industry might be a little smaller, since the labels needs to accommodate important technical information. But that should just make your graphic designer say, “challenge accepted.”

There’s no one-size-fits-all in advertising. It’s all about your target audience, your USP (unique selling point), and the message you’re trying to communicate. So how do you figure those out?

Well, that depends. Does your product offer great value for money – find a way to communicate that – perhaps with a more down-to-earth design and message – to your target audience, which would be deal hunters, every-day consumers, and CBD rookies. Do you cater to athletes and premium users with very specific needs and exceptionally high standards? Make it known – with a sleeker design and a more daring message.

Does your product and/or company a unique story, like being a vet, for instance? Do you have unique experience – as a terpene expert or an extraction wizard? Say all that.

Generating product-related content is another trend that can’t be neglected. By providing valuable, informative, and engaging CBD-related information, you can build your authority and take your consumers on a more seamless, gentle, roundabout journey rather than selling them things right off the bat and likely scaring them away. Content marketing has consistently proven to be very effective and cost-efficient across virtually all industries.

And speaking of the online world, don’t forget that your CBD products don’t even necessarily have to be on a physical shelf. E-commerce offers many universal benefits as a business model, and some particularly relevant to CBD.

The obvious benefits are the ease for customers and the reduced overheads for you, which respectively allows you to reduce your prices and improve your bottom line. But CBD e-commerce gives consumers a chance to do thorough research, delve into the third-party lab reports, and weigh products’ pros and cons against each other on their own, personal scale. This leads to better choices, and ultimately to repeated customers.

Besides great content marketing, your e-commerce site needs to be optimized to run like a well-oiled machine. Every lag, every discomfort, like a scarcity of payment methods, mean lost customers.

Some of these strategies might sound like modern mumbo-jumbo to some old-school CBD manufactures who just want to sell CBD. But at the end of the day, CBD is a business – a booming one at that – and good business might start with quality products, but it goes way beyond that.

Image Credits: SurFeRGiRL30 / flickr

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CBD and the $100 Billion Sleep Aid Market

CBD is poised to be a top contender in the soon-to-be $100 billion sleep aid market. According to a recent research report, the sleep aid market was estimated to be $64.29 billion in 2019. It’s expected to grow to $101.7 billion by 2026. [1] With market experts predicting such huge growth potential, where does CBD come into play?

Many companies already market their CBD products as a potential sleep aid. The American Sleep Association tells us that 50-70 million Americans suffer from some sort of sleep disorder. [2] That’s only in the United States. Because so many people have trouble sleeping, and CBD is becoming more popular each year, it has the potential to be a top sales category in the global sleep aid market.

How Effective is CBD for Sleep?

For the millions of people suffering from sleep disorders, CBD may be the answer. There is enough scientific research showing CBD helps with sleep. CBD is known for reducing feelings of anxiety. Feeling anxious before bed can make it hard to fall asleep, and cause sleep disturbances during the night. This is one general way CBD can help people sleep.

A literary review on CBD and sleep research concluded that “CBD may hold promise for REM sleep behavior disorder and excessive daytime sleepiness”. [3] This confirms the effectiveness of CBD for REM sleep behavior disorder specifically and suggests CBD may help other sleep disorders. It can also be consumed to reduce feeling tired during the day. This may be because it encourages healthier sleep cycles, which in turn, promotes more restful sleep.

How Can CBD Companies Get into the Sleep Aid Market?

Marketing is going to be the key for CBD companies wanting to get into the sleep aid market. The evidence that CBD is an effective sleep aid already exists. The first step will be educating consumers about the benefits of CBD for sleep. With a growing demand by consumers for natural products, the future of CBD being sold more as a sleep aid seems inevitable.

References:

1- At 6.7% CAGR, Global Sleeping Aids Market Size & Share Expand to USD 101.7 Billion by 2026. Facts and Factors. 2021. https://www.globenewswire.com/en/news-release/2021/03/17/2194669/0/en/At-6-7-CAGR-Global-Sleeping-Aids-Market-Size-Share-Expand-to-USD-101-7-Billion-by-2026-Facts-Factors.html Times Cited: 0 Journal Impact Factor: N/A

2- Sleep and Sleep Disorder Statistics. American Sleep Association. 2021. https://www.sleepassociation.org/about-sleep/sleep-statistics/ Times Cited: 0 Journal Impact Factor: N/A

3- Babson, K. et al. Cannabis, Cannabinoids, and Sleep: a Review of the Literature. Curr Psychiatry Rep. 2017 Apr;19(4):23. doi: 10.1007/s11920-017-0775-9. PMID: 28349316. Times Cited: 78 Journal Impact Factor: 6.902

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eBay trials sales of CBD in the UK

eBay prepares to take on Amazon with the launch of UK trial of CBD sales, reports CBD-Intel

eBay has launched a CBD trial. The internet marketplace that built its name as an auction site launched its UK trial of CBD products in November, from around ten initial brands.

It is the second online marketplace to launch a UK trial of the sale of CBD products, after Amazon made a similar move last year. eBay trails Amazon by a significant margin in terms of overall global visits but is, in fact, much closer to the former bookseller in the UK, according to figures assembled by Webretailer, with about 73% of Amazon’s monthly visits.

Both sites also maintain a massive lead over any other online marketplace platforms in the UK – with the next ten most popular not totalling even half of eBay’s monthly traffic between them.

The move opens another important revenue stream for the brands involved in the trial. Those involved in Amazon appear to have quickly seen significant growth in sales through the site, despite Amazon’s low-key approach to advertising the fact that a limited range of CBD products were now available on the company’s UK site.

It will be interesting to see whether eBay will also take a low-key approach, given its second place status overall and late move into setting up a CBD sales trial in the UK. It will also be interesting to see whether the former auction site’s listings become beset by the same issues as those on Amazon – with legitimate products from approved sellers having to battle through a sea of hemp oil products dressed up to resemble ones that contain significant amounts of CBD.

There are also issues of legitimate CBD products from brands outside those in the approved trial appearing on a number of different Amazon country sites. Whether accidental or not, these violate Amazon’s selling guidelines, though enforcement appears to be lax.

Currently listings on eBay’s UK site appear a lot cleaner, with seemingly few or no unauthorised CBD products or hemp oil products masquerading as having cannabinoid-rich content. If eBay can continue to maintain that, it may perhaps have an advantage over its online rival in attracting CBD-interested consumers.

CBD-Intel provides impartial, independent and premium market and regulatory analysis, legal tracking, and quantitative data for the cannabidiol (CBD) sector.

We provide our clients with the tools to navigate this fast-moving sector, tailor their business strategy, optimise resources and make informed decisions. In addition, we offer customised research and consultancy support.

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Biden administration makes strong pro-cannabis moves

Gupta’s appointment and nomination of Califf may indicate change in US climate, reports CBD-Intel

Rahul Gupta has been confirmed by the US Senate as director of National Drug Control Policy, while president Joe Biden has also announced that he intends to nominate Robert Califf as head of the US Food and Drug Administration (FDA) – potentially the strongest pro-cannabis moves so far from the often-reluctant Biden administration.

Gupta, who will oversee US anti-drug efforts, was previously a consultant to cannabis company Holistic Industries and acted as chair of the West Virginia Medical Cannabis Advisory Board. The new drug czar has also made a couple of favourable public comments about medical cannabis.

However, he has also been critical of the cannabis legalisation progress, pointing out that teenage use of cannabis has outstripped that of conventional tobacco cigarettes – which could also be framed as a net positive for public health.

Realistically there is little the director could do on cannabis legalisation, even if Gupta wanted to make such a move. The National Drug Control Policy Reauthorization Act (1998) states that the Office of National Drug Control Policy take such actions as necessary to oppose any attempt to legalise the use of a substance (in any form) that is listed in schedule I of the US Controlled Substances Act.

For this reason, opponents of cannabis liberalisation, such as the lobbying group Smart Approaches to Marijuana (SAM) have not opposed Gupta’s appointment. Though he was not their preferred candidate, at the time of the nomination SAM president Kevin Sabet said: “Rahul has a strong public health background, but he also knows how to work with law enforcement and other stakeholders. He has a record of convening different constituencies, which will serve him well in this role. It’s a strong selection.”

Gupta’s primary focus will be the ongoing opioid crisis in the US rather than cannabis use. “President Biden has made clear that addressing addiction and the overdose epidemic is an urgent priority. As director, I will diligently work to advance high-quality, data-driven strategies to make our communities healthier and safer,” said Gupta.

Despite this, it is widely thought that having the first ever medical doctor appointed to head the Office of National Drug Control Policy – and someone sympathetic to medical cannabis – is a plus in a Democratic administration that has been reluctant to express support for liberalization, despite the growing backing for such a move among its supporter base.

The impending nomination of Califf to return to the post of FDA commissioner he held during the final year of the Barack Obama administration in 2016-17 has also been welcomed for similar reasons.

The pick for head of the agency has still not been formally made and the appointment will then need to be confirmed by the Senate. But assuming that happens, it could be a positive outcome for the cannabinoid-related sectors.

Califf expressed positive views about the potential of cannabinoids when he previously headed the FDA. At that time he noted that while the agency had not determined cannabis to be safe for any indication, that did not mean it was not and there were several positive potential promising applications that would benefit from further research – research the FDA was looking to help promote.

He added that during his work as a cardiologist he “had the chance to prescribe some [cannabinoid products] in my cardiology practice in people with extreme heart failure who get a wasting cachectic syndrome”.

What This Means: While it is hard to say what these decisions mean for CBD as a potential ingestible consumer product, the appointments are probably overall a small positive for cannabis in general.

Califf’s likely reappointment would have the greater impact on CBD specifically though he was unable, unwilling or unconcerned enough to make any impact on its regulation during his previous spell in charge of the FDA. There is no reason to believe at this moment that things will be very different this time around.

CBD-Intel provides impartial, independent and premium market and regulatory analysis, legal tracking, and quantitative data for the cannabidiol (CBD) sector.

We provide our clients with the tools to navigate this fast-moving sector, tailor their business strategy, optimise resources and make informed decisions. In addition, we offer customised research and consultancy support.

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A Cornucopia of Cannabis Arrives as Harvest Ball Announces their Sponsors and Marketplace Exhibitors

The much-awaited list of Harvest Ball 2021 sponsors and exhibitors reveals the “who’s who” of cannabis excellence filling the halls of the eagerly anticipated event. Ready to be unveiled starting on December 11, 2021 with a special opening for VIP tickets at 11AM PDT – followed by GA at noon PDT – the full spectrum marketplace will celebrate the plant, the farmers, the creators, and today’s top thought leaders, giving attendees face to face access to their favorite brands while marking the start of the road to the 18th Annual Emerald Cup Competition and Awards. Spotlighting a diverse selection of California’s finest cannabis at the Sonoma County Fairgrounds in Santa Rosa, the Harvest Ball will be considered the largest cannabis consumer show in the country, with over 30,000 expected attendees. Mirroring the high wattage chart-topping talent on the main stage – including headliners BIG WILD and Trevor Hall – the grassroots of cannabis culture will gather alongside the top growers, breeders, and brands all in attendance.

Harvest Ball is made possible by the generous support of these leading companies:

Cookies, the Emerald Level Sponsor of the Harvest Ball

Cookies, founded in 2010 by Billboard-charting rapper and entrepreneur Berner and Bay Area breeder and cultivator Jai, is the most globally recognized cannabis company in the world. Cookies values the power of the plant and focuses on creating game-changing genetics. The company offers a collection of over 70 proprietary cannabis strains and more than 2,000 products. Cookies also actively works to enrich communities disproportionately impacted by the War on Drugs through advocacy and social equity initiatives. Headquartered in San Francisco, the company opened its first retail store in 2018 in Los Angeles and has since expanded to over 40 retail locations in 17 markets across four countries. Cookies was named one of America’s Hottest Brands of 2021 by AdAge, the first cannabis brand to ever receive this accolade. Learn more at cookies.co

PUFFCO, the Diamond Level Sponsor of the “Puffco Pavilion”

Their journey began in 2013 with CEO Roger Volodarsky and a need for a better way to interact with concentrates through technology. The quality of concentrates was consistently improving, but the products made to consume them were outsourced designs stuck in the past. In response, Volodarsky brought together the disciplines of design, technology, engineering, and cannabis consumption to create Puffco, which he has staffed with an experienced in-house design team whose priority was the end-user experience. Learn more at puffco.com

Compound Genetics, the Platinum Level Sponsor for the “Compound Genetics’ V.I.P. Tent” – FLAVORS BY DESIGN

Founded in 2017 by @Chris_Compound, Compound Genetics designs iconic cannabis flavors that have been defining hype strains around the world from the Menthol and Jet Fuel lines to White Runtz to Apples & Bananas. Its team of creative scientists is eternally on the hunt for what has never been done and ways to collaborate with other breeders to innovate on what already has. compound-genetics.com

Humboldt Seed Company, the Platinum Level Sponsor for “Humboldt Seed Company Stage

A genetics, seed, and strain development company curated by the tastemakers of the world’s cannabis capital. Unprecedented phenotype hunts take place annually, feeding a scientific approach to feminized, regular, and autoflower seed breeding that’s vetted by California’s best cannabis farmers. As the largest licensed cannabis seed provider in California, Humboldt Seed Company has remained committed to its roots in environmental and social justice, serving its local community for over 20 years. humboldtseedcompany.com

ROVE, the Platinum Level Sponsor for the “Rove Hall”

ROVE was born at the intersection of art and science. The team is composed of long-time industry enthusiasts, boasting a combined wealth of experience in cultivation, extraction, and laboratory science, joined together with a mission to produce better, tastier, more honest cannabis products. Rove Brand’s goal is to provide customers with the highest quality products that taste great and are created with them in mind. rovebrand.com

Seed Junky Genetics, the Platinum Level Sponsor for the “Seed Junky Genetics’ Shuttles”

A legacy brand with global recognition, Seed Junky Genetics has been breeding exotic cannabis strains and providing the highest caliber flower to its customers since 2007. The world-class developer of Big Apple, Ice Cream Cake, Jealousy, Kush Mints, The Soap, Wedding Cake, and hundreds of other top-shelf strains is now operating in the legal market and is continuing its never-ending quest for developing and growing new, game-changing cultivars. seedjunky.com

STIIIZY, the Platinum Level Sponsor

STIIIZY offers a line of premium cannabis products that have set a new industry standard for portability and convenience. STIIIZY’s proprietary pod system has garnered a cult-like following since its launch and has emerged as a leading lifestyle brand in cannabis. Stop by and see STIIIZY at Emerald Cup, where attendees will be able to try their expansive line of curated extracts and will look forward to immersing themselves in the interactive 3D booth. STIIIZY will have giveaways take place throughout the day, as well as interactive entertainment for all attendees! Ask the STIIIZY budtenders about the brand’s exclusive deals that will be running during the entire show. stiiizy.com

Harvest Ball 2021’s Gold and Silver Level Sponsors include Agrarian, Black Market Group, Boveda, Califari, Cannacraft, CLTVTD Genetics, Garcia Hand Picked, Hempire,

Let’s Disrupt D.I.G.I.T.A.L., Lost Coast Plant Therapy, LitHouse, Mercy Wellness, Moon Valley Organics, Papa’s Select, Phinest Cannabis & West Coast Cure, PurePressure, Royal Gold Soil, Satori Wellness, 7pipe, The Terpomete, and Talking Trees.

View all our sponsors here: www.theemeraldcup.com/lineup#/sponsors/headliners

Harvest Ball 2021’s Media Sponsors include Amaturo Sonoma Media Group, Beard Bros, Mendo Cheeto, Mercy Wellness, Sensi Magazine, and Skunk Magazine

Harvest Ball 2021’s Marketplace Exhibitors include Abscent Design, Agricova, Alien Labs, Andretti Cannabis Co, Backroads Distribution, BB Organics, BEAR Labs, bio365, Bulger Papers, California Department of Fish and Wildlife, California Style, Calyx Brands, Cannabistry, CannaTrust, Capulator, Cherry Kola, Connected, Cutting Edge Solutions, Dark Heart Nursery, Deep Green Genetics, Doja Park, Dungeons Vault Genetics, Dunkees, DYNOMYCO, Earth Juice, Eli’s Dyes, Envirocann, Eteros, Good Earth Organics, Good Tree, Grauling Research, Incorporated, Heritage Mendocino, High Art Studios, HIGH DESERT SPORES, High Rise Law, Humidi.co, Lempire Farmaseed, Key to Life Supply, LTB Enterprises, Mama P’s Wholesome Grinding Co., Manzanita Naturals, Mattole River studios, MJ Wear, Monterey Kush Co., Organics Alive, Pacific Cultivation, Purple City Genetics, Rage Nation, Rad Source, Ras Boss, RAW Rolling Papers, Redwood Roots Family, Rosin Tech Labs, Scared Steez, Sasquatch Soil Company, Shield N Seal, Sun+Earth Certified, TERPHOGZ, The Fireplace, The Flavor Co., The Galley, The Mighty Quinn, UbiGro, Vaper Tip, Willie’s Reserve, and Willow Creek Cannabis Alliance. View them all here: www.theemeraldcup.com/lineup#/marketplace/headliners

STANDING PROUD: THE CRAFT CANNABIS MARKETPLACE JOINS HARVEST BALL 2021

Standing side-by-side with the main marketplace, the organizers of the Emerald Cup and Harvest Ball along with the Small Farms Council draw special attention to small farms that make the backbone of their community introducing the first ever Craft Cannabis Marketplace located in the Hall of Flowers area.

Harvest Ball 2021’s Craft Cannabis Marketplace Exhibitors include Arcanna Flowers, Bella Farms, Bird Valley Organics, Briceland Forest Farm, Bud Farm, Farm Cut, Flower Lady Farms, Flying Tiger Farm, Frogville Farms, Higher Heights, Lovingly & Legally, Magic Meadow Farm’s, Mendocino Family Farm, Mendocino Producers Guild, Native Humboldt Farms, Neukom Family Farm, Noble Gardens, OG Gardens, Redwood Roots Distribution, River Txai Farms, Sierra Sungrown Co-op, Sol Spirit Farm, Sovereign 707, Spring Creek Farm, Sunnabis: Humboldt’s Full Sun Farms, Sweet Creek Farm, Trinity Alps Farms (Hash and Flowers), WAMM Phytotherapies Inc.,Whitethorn Valley Farm, Woodnote Farms and Yuba River Organics. 

LINK TO VIEW VIDEO: https://www.youtube.com/watch?v=N2hyOZ2LP_U

Emerald Cup Harvest Ball

at the Sonoma County Fairground, Santa Rosa, California

SATURDAY DECEMBER 11TH

Emerald VIP & Super Emerald VIP: 11am – 10pm PDT

General Admission: 12pm – 10pm PDT

Marketplace Hours: 11am – 9pm PDT (VIP early entry)

SUNDAY DECEMBER 12TH

Emerald VIP & Super Emerald VIP: 11am – 8pm PDT

General Admission: 12pm – 8pm PDT

Marketplace Hours: 11am – 8pm PDT (VIP early entry)

Visit: www.theemeraldcup.com for more information and to purchase tickets.

General Admission 2-Day Weekend – $125

Emerald VIP 2-Day Weekend – $599

Super Emerald VIP 2-Day Weekend– $749

*$1.00 of every ticket sold will go to Sweet Leaf Collective for Compassionate Care

The event is open to anyone 21 years or older with a valid photo ID. Licensed Cannabis Consumption areas are 21+ with valid photo ID. For all health & safety information, please visit: www.theemeraldcup.com/health-safety. Our information is updated regularly in accordance with local and state guidelines.

For additional information on The Emerald Cup 2022, Harvest Ball or to speak with founder Tim Blake, please contact Kenneth Loo, Chapter 2, ken@chapter2agency.com. Parties interested in exhibiting, sponsoring, or supporting the upcoming Harvest Ball, please contact Gina Gallo at gina@theemeraldcup.com.

ABOUT THE EMERALD CUP:

The Emerald Cup is the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 17-year old organization’s reputation is firmly solidified as the largest, most-respected cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together leading experts in the cannabis industry to educate and inspire our fellow farmers, patients, and patrons each year. The community celebration has grown to become a global movement honoring the year’s finest organic and sun-grown, cannabis harvest as well as the finest cannabis products available. The Cup has stood as a celebration of excellence and over the years, has seen founder Tim Blake recognized as a guardian of the ever-changing cannabis industry. www.theemeraldcup.com

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How Many Ways Can I Take CBD?

Cannabidiol (CBD) has rapidly risen to forefront of the highly competitive health and wellness place in recent years, becoming a multibillion-dollar industry in North America, Latin America, Europe and Asia.

Unlike tetrahydrocannabinol (THC), CBD is not psychoactive, making it more appealing to locales that have stringent polices towards its psychoactive sister cannabinoid — THC. Today, numerous people are considering CBD, but have no idea where to start. CBD Health & Wellness Magazine sat down with Sonja Villalba, Training & Development Manager for CBD Kratom, to discuss the different ways consumers can take CBD.

“CBD tinctures (oils) are the most popular method for taking CBD due to their convenience and ability to produce effects quickly,” Villalba told Health & Wellness. She explained the simple process of taking CBD in tincture form, which requires applying a certain dosage onto the tongue, holding for 60 seconds and swallowing.

Another equally popular delivery method is inhalation through smoking and vaping.

“Smoking and/or vaping is one of the easiest ways to consume CBD, and provides more bioavailability which means you can absorb more of the CBD than you would with other forms like edibles and topicals. CBD,” Villalba said. The cannabinoid enters the bloodstream through the lungs with this method, according to Villalba.

For consumers who are looking to be discreet, edibles and beverages offer two additional ways of enjoying CBD without the cons of inhalation. Edibles can be crafted to meet a range of tastes, from candies and chocolates to other food items.

Beverages too are flexible in application, Villalba told Health and Wellness.

“Water-soluble CBD can be dissolved into beverages such as coffee, tea, smoothies, beer, wine, and many other drinks,” she said. “Through a process called nanoemulsion, water-soluble CBD creates fast acting effects by dissolving rapidly into the bloodstream.”

Lastly, topicals can offer a targeted way of treating specific areas with CBD, such as sore joints and muscles, Villalba said.

“Topicals work best for any pain that is in a centralized location. The CBD absorbs directly into the skin and activates nearby cannabinoid receptors to alleviate pain,” she said. “This method is best for inflammation and muscle pain.”

CBD’s plethora of delivery methods is a major reason for its surge in popularity. It can be tailored to fit a variety of peoples’ needs and is available in all states.

What’s not to like?

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New York bill would give hemp a boost as packaging for cannabis products

As New York readies for recreational cannabis to hit shelves, a state lawmaker has proposed that businesses making cannabis products in the state use biodegradable hemp-based packaging instead of plastic.

State Senator Michelle Hinchey announced legislation Nov. 19 that, if passed, would direct the State’s Cannabis Control Board to develop a plan making industrial hemp the primary packaging source for all cannabis products made in New York.

Hinchey, who is also the Senate Agriculture Chair, hopes the measure would:

• tap into hemp’s potential as sustainably sourced, biodegradable packaging
• minimize plastic use
• create a new market for New York’s small farmers who, as elsewhere, are struggling to compete in an increasingly industrialized marketplace
• spur economic growth in upstate communities

The proposal would also establish an incubator program with financial incentives for farmers and cannabis-based businesses who help develop hemp-based packaging materials.

Hemp has been turned into everything from building materials to fuel, and makes a bioplastic that’s reportedly 3.5 times stronger than petroleum-based plastic. Under the right composting conditions, hemp-based plastic can decompose in as little as 3-6 months. Conventional plastic bottles are estimated to take 450 years to decompose, and create toxic molecular byproducts in the process.

“There is no other natural resource that offers the same environmental, agricultural, and economic potential as hemp,” Hinchey said in a press release. “[…] With my bill, we have an incredible opportunity to unleash the potential of biodegradable hemp-based products that slashes our use of plastics, incentivizes farmers and entrepreneurs to be part of this innovation stage, and propels an industry that has not reached even a fraction of its full potential. Environmentally-safe industrialized hemp is the future of manufacturing and I look forward to getting my bill passed in the 2022 session so that New York can lead the way in this emerging market.”

“We have an incredible opportunity to unleash the potential of biodegradable hemp-based products that slashes our use of plastics, incentivizes farmers and entrepreneurs to be part of this innovation stage, and propels an industry that has not reached even a fraction of its full potential.”

— New York State Senator Michelle Hinchey

Hinchey said the bill, Senate Bill S7508, would be one of her top priorities for the 2022 state legislative session when the Legislature convenes in January.

“What we have done is directed the state’s new cannabis control board to develop a plan so that industrialized hemp can be used as a packaging material. That way we won’t use plastics, will be using something that is biodegradable, that will support our farmers, specifically New York State farmers – small- and mid-sized family farms with a new product and create the demand,” Hinchey told the Mid Hudson News.

New York legalized adult-use cannabis in March of 2021. Delta-9 THC possession is now legal in the state, but regulators are still developing rules for retail sales. Foundations of the plan are in place. The Office of Cannabis Management will license growers, processors, distributors and dispensaries. Product makers will have to meet standards for lab testing, packaging and labeling. OCM will also found a program encouraging people from communities harmed by former drug policies and enforcement practices to be part of the new industry.

Hemp-derived cannabinoids are governed by a separate set of rules in New York.

Projections for 2024 show the state generating $245 million annually from taxes on cannabis sales, according to the state’s comptroller. In year one, though, taxes and fees are expected to generate just a fraction of that, about $20 million.

from Nothing But Hemp https://www.nothingbuthemp.net/post/new-york-bill-would-give-hemp-a-boost-as-packaging-for-cannabis-products

source https://marisjaanderson.tumblr.com/post/668756676880531456